If you are a fan of the #SMEM Community on Twitter, you already know that discussion on the use of hashtags is a common refrain.
And if you aren’t on Twitter, you’ve probably heard of hashtags, but wonder what all the fuss is about. In simple terms, placing a # symbol in front of a word makes it a searchable term. This means that if multiple people use the same hashtag within their Twitter experience, a user needs only to click on the #hashtag to see everyone else who is using this term in common.
As you can imagine, watching hashtags during a crisis event can be very useful because if many people are using the same tag, you can quickly judge sentiment analysis and tease out the key issues that are important to your broader community.
Sounds great, right? So, how could there be any controversy?
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